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Bonne Bell
Bonne Bell is a cosmetics company which focuses on products targeting tweens. The company was best known for its astringent face cleanser, ''10-0-6'' lotion. Originally marketed as an all-purpose freshener, it later became popular as a treatment for acne, and was flanked with new formulas for oily and sensitive skin. 10-0-6 was discontinued in 1998, but has been relaunched as "Ten-O-Six". Bonne Bell has also expanded into an entire range of makeup products, the most famous of which was ''Lip Smackers''.
==History==
Bonne Bell was founded in 1927 in Lakewood, Ohio by cosmetics salesman Jesse Bell, who named it after his daughter. Bell made his products on a hot plate in his basement and then sold his skin care products door to door.〔(【引用サイトリンク】title=The Bonne Bell Company F.A.Q )〕
In 2007 the company largely relocated to Australia, and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.
In January 2015, the company announced that the Bonne Bell and Lip Smackers brands would be acquired by Markwins International, though Bonne Bell will continue to distribute other brands in Europe, Asia, and Australia under the name Bell Family Brands. In accordance, the company also announced the partial closure of its headquarters effective March 2015.〔(【引用サイトリンク】title=The Bonne Bell Co. is closing and employees will be laid off )〕 Bill George, CEO of Markwins International, who owns Wet 'N' Wild and Physicians Formula, stated that they would focus exclusively to the ages of 6-16, adding and refusing to acknowledge women in their thirties, forties, and beyond aren't going to keep Bonne Bell and Lip Smackers alive.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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